Our Mission
Setting the standard in helping our
customers manage their financial future.
Our Stakeholders
In all our activities we carefully weigh the interests of the stakeholders of PHOENIX.
Our customers are our reason to exist. We strive to be a partner that delivers on its promises and is easy to deal with. Only by meeting and exceeding our customers’ expectations first do we have the opportunity to satisfy the needs of our other stakeholders.
Our employees are the ones that make it happen. We invest in their personal development and aim to provide each with a stimulating,
healthy and safe work environment. We appreciate effort and reward results.
Our business relations and suppliers are our partners. We treat them with respect and deal with them fairly. We expect the same in return.
Society at large includes members of the communities in which we operate such as governments, regulatory authorities, nongovernmental
organisations, industry groups and multilateral organisations. They provide our licence to operate and determine our long-term success. We are committed to being a good corporate citizen.
Our Business Principles
As an international financial institution, PHOENIX enables economic and social change that influences the lives of many. That is why we strive to be both profitable and just. We can only do well by doing right for all our stakeholders.
Our business centres around people and trust. Being entrusted with other people’s money is a responsibility we take very seriously. Only by acting with professionalism and integrity can we maintain our stakeholders’ confidence and preserve our company’s reputation. The PHOENIX Business Principles play an important role in this respect.
The PHOENIX Business Principles are:
We act with integrity
We are open and clear
We respect each other
We are socially and environmentally responsible
The PHOENIX Business Principles were first introduced in 1999 and set a global standard for the behaviour expected of every employee. They are refreshed every five years to ensure their relevance in a changing environment.
Our Principles express what we hold dear, what we believe in and what we aim for. Living them helps us to make decisions that can stand the test of time.
Individually, each principle is equally important, and taken as a whole, they form our collective conscience. As such, they are the foundation of our strategy, culture and day-to-day work.
“The Principles are not voluntary suggestions. They are non-negotiable, and every single PHOENIX employee will be responsible for living up to them. The PHOENIX Business Principles will enable us to do what we do best, both today and tomorrow: help our customers manage their financial future.”
Executive Board of PHOENIX Group
September 2009
We act with integrity
Our business is based on trust, which is earned by consistently acting in line with our values and principles, irrespective of circumstance or outcome. It also means stakeholders can expect us to keep our promises and act with the highest degree of honesty and fairness.
That is why at PHOENIX, we:
• constantly ask ourselves if what we do is right, legal and respectful of our stakeholders, and adjust our actions accordingly;
• comply with applicable laws and regulations, as well as internal and external rules, codes, guidelines and policies;
• will not put our long-term objectives at risk for short-term gains;
• only enter into business relationships with reputable and lawful parties;
• treat all customer and company information with due care;
• will not disparage a competitor or use unethical means to obtain any advantage for PHOENIX;
• prevent or responsibly manage possible conflicts of interest;
• take responsibility for our actions.
We are open and clear
To perform at our very best, we must be responsive to our stakeholders. We attach great importance to clear-cut and transparent communications in every single interaction. In other words: saying what we mean and meaning what we say in simple language that addresses the heart of the matter.
That is why at PHOENIX, we:
• listen to our stakeholders and anticipate their changing needs and expectations;
• make customer information understandable, accessible and effective;
• are actively working to ensure we are clear about the costs, conditions and risks of the products and services we offer;
• are easy to approach and adequately responsive to everyone;
• make every effort to provide accurate, timely and understandable information and reports to our regulators, shareholders and other parties with an interest in our performance;
• engage in candid dialogue with our stakeholders, genuinely listening to their needs and taking meaningful action to address them.
We respect each other
Respect for individual values and fundamental human rights are the basis for longterm relationships with our customers, employees and other stakeholders. We treat one another with respect and take pride in the contributions that come from the diversity of individuals and ideas. We are committed to inclusiveness and want our management and staff to reflect our customer base.
By cooperating, sharing knowledge and focusing on performance, we will be able to deliver on the full potential of our company.
That is why at PHOENIX, we:
• treat others the way we want to be treated;
• promote a workforce in which diverse thinking and the free expression of personal values is genuinely appreciated;
• stand for equal treatment and work opportunities for everyone at PHOENIX;
• work closely together in the recognition that collaboration leads to better results.
We are socially and environmentally responsible
As a financial service provider, we have more than an economic role to fulfill in society. We acknowledge that how we do business can have a direct effect on the world around us.
Therefore, the conditions we set for our activities take into account a range of social, ethical and environmental considerations.
We want to do our part in preserving our planet and its finite resources for generations to come. Together with partnering organisations, we invest in sustainable development and in the communities in which we live and work. They are home to our company, customers and employees and therefore an essential component of our long-term success.
That is why at PHOENIX, we:
• avoid or responsibly manage any negative impact our business activities may have on people or the environment;
• play our part in addressing socioenvironmental challenges;
• seek positive social change by supporting good causes and investing in communities;
• encourage our people to participate in community and volunteering activities.
